Data collection

We work with quantitative, qualitative and mixed methodologies to collect
and analyze data and deliver comprehensive Research Insights.

Computer assisted personal interviewing (CAPI)

Our agency uses computer-assisted personal interviewing (CAPI) for conducting face-to face quantitative interviews, giving real time access to data in the form of relational databases. The system drastically improves the quality of collected data and reduces the costs associated with data entry and quality control. The functionalities of CAPI interviews can be summarized as follows: 

  1. Filling-in survey questionnaires online, using tablets.
  2. Programming questionnaire online: due to this function, it is possible to eliminate logical errors and assure logical consistency between interrelated questions. This feature also allows eliminating data entry errors and cutting costs related to data entry exercises.
  3. Audio recording of interviews (with respondents’ prior consent), which provides opportunity for profound quality checks through comparison of audio recordings with filled-in questionnaires.
  4. Generating a relational database of questionnaires in a real-time mode, i.e. each filled-in questionnaire is placed in a unified database immediately after completing each interview
  5. Opportunity to track interviewers in the field, measure the duration of interviews, interviewers’ trajectory of routing and respondent selection
  6. Our agency has sufficient capacities to conduct large-scale CAPI surveys in a short period of time.

Computer assisted telephone interviewing (CATI)

Our agency uses computer-assisted telephone interviewing (CATI), which on top of giving real-time access to data, significantly improves quality of collected data, reduced costs of data entry and quality control, gives advanced functionalities for random sampling, reduces time for data collection stage.

The main functionalities of CATI are:

  1. Random selection of phone numbers and autodialing function due to which selection bias and manual dialing are avoided.
  2. Programming the questionnaire online: due to this function it is possible to eliminate logical errors and assure logical consistency between interrelated questions. This feature also allows eliminating data entry errors and cutting costs related to data entry exercises.
  3. Audio recording of interviews (with respondents’ prior consent)
  4. Generating a relational database of questionnaires in a real-time mode, i.e. each filled-in questionnaire is placed in a unified database immediately after competing each interview
  5. Possibility to track interviewers in the field, track the duration of interviews, conduct online follow-up to interview process etc.

Our agency has sufficient capacities to deliver over 100 CATI interviews per day.

Computer assisted Web Interviewing (CAWI)

We use computer-assisted web interviewing (CAWI) for rapid collection of quantitative data. This method is useful when the exhausting list of email addresses of the target group is available. The main functionalities of CAWI are:

  1. Programming the questionnaire online: due to this function it is possible to eliminate logical errors and assure logical consistency between interrelated questions. This feature also allows eliminating data entry errors and cutting costs related to data entry exercises
  2. Sending notifications via email to remind the respondents to fill-in the questionnaire
  3. Generating a relational database of questionnaires in a real-time mode, i.e. each filled-in questionnaire is placed in a unified database immediately after competing each interview

Mystery shopping

Our agency is one of the largest mystery shopping research providers in Armenia. Number of mystery

shopping cases implemented by us during the recent years exceed 50000 observations and calls.

We have a big pool of trained mystery shoppers for large-scale projects across the country.

Our experts have designed a  web-portal especially for mystery shopping projects which provides opportunity to:

  • track deliverables of mystery shoppers’ visits (questionnaire, audio records, photos, invoices etc.).
  • provide feedback writing comments on each mystery shopper’s visit, request adjustments etc.

Data Scraping

R-Insights also provides data collection through non-traditional methods, such as web-scraping. It is especially useful for extracting data from various websites and comparing them, analyzing customer reviews to find the main advantages and shortcomings of the product, dynamics of customer satisfaction and main topics discussed.

 

 

Focus groups

We conduct focus group discussions (FDG) following all defined international standards. Our competitive advantages conducting focus groups are as follows:

  1.  We owe a focus group discussion room equipped according to international standard, particularly
  2. A one-way mirror installed in the room allows the clients to observe the ongoing group discussions.
  3. Audio and video facilities, which assure high-quality sound and recording.
  4. We have designed techniques for prompt recruitment of focus group discussion participants and guarantee that we invite to groups target group representatives, recruited according criteria confirmed with our client companies.

In-depth interviews

Our agency conducts in-depth interviews, which involve direct, one-on-one engagement with individual participants. In-depth interviews enable to dive deep into the topic with the respondents, providing comprehensive and detailed research findings.

Expert and key informant interviews

 

Expert and key informant interviews are the best choice when it comes to collecting information about a topic that only a limited number of connected or specialized people have knowledge about. They enable to explore topics that are of high specialization or require detailed observation that is not available to outsiders, including smaller community-related issues and sensitive topics.

Stay connected

If you have any questions or suggestions, leave a message and we will contact you.