Brand health measurement provides holistic picture on how effective the brand is achieving targets and drives sales. Furthermore, it is a gauge of how well the brand identity supports the business, how consistent the brand is, and how well the brand connects with the target audience. Brand health is highly correlated with brand satisfaction and factors such as leadership, liabilities, attractiveness, and distinctiveness.
Brand health research implemented by our company helps to measure:
Brand awareness among the target market
Brand penetration in the market
Differentiation from the competitors and main associations with each of them