It is always less costly for the companies to retain the existing loyal customers than allocate marketing budget to get new ones. Keeping the customers happy is one of the main challenges, and it is crucial to know how happy, satisfied and loyal the clients are, especially in relation to your competitors’ customers.
R-Insights suggests implementing customer satisfaction and loyalty research as a perfect way to measure:
Level of satisfaction with company touch points
The main factors influencing customer satisfaction and loyalty, pinpointing at the most influential ones
Behavior loyalty of the customers, by revealing repeating purchases
Intentional loyalty, by revealing possible buying intentions
Emotional loyalty, by finding out the level of correspondence of the brand values, ideas and passion with the ones of customer