Employees now select workplaces not only for attractive compensation package and working conditions, but mostly for reputation of organization and its public image. Organizations with prominent reputation have more chances to attract and maintain highly qualified specialists and talents. In this contexts employer branding has become one of the most important aspects of organizational branding.
R-Insights conducts employer reputation and branding research helping partner companies to track their reputation as an employer, inspect interests of potential employees, their needs, intentions and perceptions of company and competitors.
Employer reputation and brand research will enable to measure:
The progress through the employee reputation pyramid
Overall favorability towards the company and the competitors
Image perceptions of company and competitors, including innovation, people management, use of corporate assets, social Responsibility, quality of management, financial soundness, long-term investment value, quality of products, global competitiveness etc.
The main channels where the segments receive information and form their opinion