Quality of service is an acknowledged crucial factor for most of customers when making buying decisions. Thus, companies strive for seeing service they deliver with eyes of their existing and potential customers.
Mystery Shopper is an exceptional methodology in frames of which trained “shoppers” are involved to deal with products or services and provide detailed feedback on their experiences.
Mystery Shopper Research implemented by R-Insights frequently results in designing a Mystery Shopping Index (MSI), an aggregated metric that gives opportunity to:
Evaluate the company’s service quality
Assess employee conduct and level of compliance with service standards established within the company
Create a basis for employee rewards through a continuous process of measurement.