Successful packaging is the key to catching the customers’ attention at the point of sale and enabling to differentiate products from competitors. Package testing can and should be utilized for both new and existing brands and products. It can help to evaluate the newly designed package options, their functionality, and visibility, also assess how it is comparing to the competitors in the market.
Package testing can be carried out through qualitative research, also life-like shopping environments, in-store and online.
Conducting package testing research, R-Insights delivers insights on the following questions:
How well does a brand's package perform in terms of visibility and differentiation?
How well is the chosen packaging associated with category and brand?
How the packaging affects brand image
How successfully does the package communicate the brand values?
How does the pack impact purchase decisions of the customers?