A good product is the main sales booster. Product testing is the most effective way of evaluating a product’s potential and future success at every stage of product lifecycle. It is the way of translating innovations of company into demanded products that are ready to disrupt the market.
R-Insights experts recommend to carry out product testing research (conducted both in person and online) on various staged of product life cycle, in particular:
Early stage product evaluation (blind and branded), before investing in them
Screening alternative formulations for a single new product