In spite of the rapidly rising popularity of e-commerce and increasing difficulty of competition for offline retailers, the latter can still have their unique place with high-end shopping experience, making it as personalized as possible.
Retail audit is the study of selected retail outlets for collecting data about the visibility of a brand’s products. This implies a primary data collection process, wherein a trained auditor visits the establishment and validates information of distribution, stock cover, display, sales etc. Retail audit regularly monitors sales of specific products and categories, using a permanent sample of retail outlets. Within Retail audit research, R-Insights experts usually measure wide range of indicators, including but not limited to the following ones:
Stock levels (shelf and back stock)
Descriptions of in-store displays and promotional materials
Planogram compliance (shelf location, number of facings present, number of SKUs present, missing/inaccurate shelf tags)