Effective marketing strategies are always those which are informed by profound understanding of company’s position among other market players.
Usage and attitude (U&A) research equips businesses with comprehensive and substantial understanding of market in which they operate. It allows a deep dive into market unraveling brand awareness, usage patterns, drivers, habits, attitudes towards brands and perception of image attributes.
R-Insights suggests U&A research to provide decision makers with the following benefits:
Estimate product category and brand penetration
Understand consumption patterns
Find gaps in the market and evaluate the brand’s advantages
Identify growth opportunities by determining target segments