Ad Tracking

How do you know if your advertisements are having an impact?

Ad tracking is the process of collecting data and user insights on the performance of advertising campaigns. With regular ad tracking, you can alter every step of the conversion path and optimize each step, discovering all the ways that customers interact with your ads.

Ad tracking can help you evaluate the effectiveness of the messages you communicate and the channels you use to advertise.

R-Insights implements ad tracking research that help you to: 

  • Measure ad recall, recognition, message perception, capability to prompt purchases, likability etc.    
  • Better communicate and convey properly tailored messages to your target audience.
  • Exclude channels that do not work effectively and cut associated costs.
  • Be more confident about how to invest in your advertising budget.

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