Brand Health Research

How do you know if your brand is achieving its targets and driving sales for your company?

Brand health research gauges how well the brand identity supports the business, how consistent it is, and how well it connects with the target audience. Brand health is highly correlated with brand satisfaction and factors such as leadership, liabilities, attractiveness, and distinctiveness.

R-Insights delivers brand health research that helps you understand:

  • Brand awareness in your target market.
  • Penetration of your brand in the market.
  • How your brand is differentiated from competitors and what are the associations with each brand.
  • How your brand is communicated.
  • How your customers should be profiled.

You may be interested in

Ad testing

How can you make sure you spend your advertising budget effectively, especially when launching a new campaign? Ad testing is a...

View more
Ad Tracking

How do you know if your advertisements are having an impact? Ad tracking is the process of collecting data and user insights on the...

View more
Reputation audit

Have you ever felt the need for impartial evidence about the status of your company’s reputation? You are exposed to a...

View more

Stay connected

If you have any questions or suggestions, leave a message and we will contact you.