Employer reputation and branding research

How can you become an employer of choice, attracting and retaining the most highly qualified and talented people in the labor market?

The best employees increasingly select workplaces not only for attractive compensation packages and working conditions, but also for the reputation of the organization and its public image. In this context, employer branding is one of the most important aspects to consider when building your company. 

R-Insights delivers employer reputation and branding research, allowing you to track your reputation as an employer, examine the interests and needs of potential employees as well as their intentions and perceptions related to your company and competitors. 

Employer reputation and brand research will give you key insights on:

  • Your progress through the employee reputation pyramid.
  • Overall favorability relating to your company and competitors.
  • Image perceptions of your company and competitors, including innovation, people management, use of corporate assets, social responsibility, management quality, financial soundness, long-term investment value, quality of products, global competitiveness etc.
  • The main channels where your target segments receive information and form their opinion.
  • Willingness to work for your company.

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