Mystery Shopper Research

How can you experience your company’s service through your customers’ eyes?

Quality of service can be crucial when it comes to purchase decisions, so you need to understand this experience from your customers’ viewpoint. Mystery Shopper is an effective methodology for this – trained researchers pretend to be shoppers and go through the full experience of a real customer, then provide detailed feedback.  

R-Insights will you help measure your Mystery Shopping Index (MSI), an aggregated metric that allows you to: 

  • Evaluate the quality of service of your company.
  • Assess employee conduct and level of compliance with your company’s service standards.
  • Establish a foundation for employee rewards through continuous measurement.

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