Can you be sure that your brands and products are effectively displayed in retail outlets?
Even with increasing e-commerce, offline retailers continue to play a key role in the high-end shopping experience, but increasing competition for limited space may damage your company’s visibility and sales.
A retail audit is a primary data collection process involving a trained auditor that visits retail locations and validates information related to your brand and products including their distribution, stock cover, display, sales and so on. A retail audit regularly monitors sales of specific products and categories, using a permanent sample of retail outlets.
R-Insights measures a wide range of indicators through retail audits, including the following: