We live in an age of accelerated technological progress and Forth Industrial Revolution. We witness abrupt transformations of social, economic, political and cultural systems. Societies, businesses and people are exposed to persistently intensified information flows, which create challenges for filtering out relevant messages from irrelevant ones and making right decisions. Now, more than ever it is crucial to inform decisions with profound understanding of consumers and societies.

At R-Insights, we believe that scientific knowledge is the greatest asset in a pursuit of improving the well-being of people. Data collected with scientific approach and systematic manner is a crucial pre-condition for strategic decision making and creating positive impact. Having this in mind, we commit to guide decision makers in their responsible journey and to support them to rely on science for making impact.

We are an agency focused on generating Research Insights that catalyze evidence-based decision making across Armenia and beyond. We strive for making meaningful impact on institutions and lives of citizens by providing research findings and actionable recommendations.

Founded in 2010, our research agency offers full-cycle of market and social research services based on international quality standards. We are a team of researchers passionate about exploring, discovering and analyzing.

Building on traditional research methodologies, we simultaneously harness innovative approaches to provide solutions that meet our clients’ needs. We rely on quantitative methodology to assess incidence of patterns, and we appeal to qualitative methods to deep dive into unique cases and life-worlds of people.

Our research strives to uncover consumer behavior patterns, outline major trends, disclose the opinions, feelings and knowledge of target groups, estimate the potential effects of actions that our partners are going to take and evaluate the results of previously taken measures to achieve enhanced strategies.


We appeal to values of accuracy, integrity, reliability, responsibility, client centricity and impartiality which are cornerstones of our professional activities.


Acknowledging the fact that research insights have a huge role in further decisions of our partners, we follow internationally accepted standards to deliver accurate data and findings.


We stress integrity as a guiding principle of our operations because we commit to produce insights that serve for the best benefit of the main stakeholders and give an objective ground for sound resolutions.


With our expertise, we are committed to establishing sustainable partnerships and to guiding our clients in complicated world of information overload.


We care about the image of research industry, thus we act responsibly when collecting and analyzing data. For this reason, we are devoted to highest professional standards that span longer and wider than our contractual commitments to clients.

Client centricity

We put the client at the center of our operations. We offer solutions and methodologies that best fit the clients’ needs and are aimed at providing substantial evidence for clients’ strategic decisions.


We strictly adhere to one of the basic values of researchers’ ethical code: we assure impartiality, do not represent any political or other interest group.

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