Consumers

In highly competitive marketplace with myriads of attractive offers for customers it is crucial for businesses to understand customers’ needs․․․

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It is always less costly for the companies to retain the existing loyal customers than allocate marketing budget to get new ones. Keeping․․․

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Considerable share of business profit is generated due to crucial base of loyal customers. Businesses need a universal and simple metric...

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Quality of service is an acknowledged crucial factor for most of customers when making buying decisions. Thus, companies strive...

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Launching a new product that is useful, easy to use and enjoyable to engage is a key precondition to succeed in market․․․

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Brands and communications

Effective marketing strategies are always those which are informed by profound understanding of company’s position among other market․․․

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Brand health measurement provides holistic picture on how effective the brand is achieving targets and drives sales. Furthermore, it is a․․․

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Ad-testing is the best way of avoiding costly pitfalls when launching a new ad campaign. It is a well-thought way of assessing the influence of․․․

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After launching an ad campaign, the companies try to see what reactions the ad arose. Ad tracking is the process of collecting data...

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Reputation is often defined as sum of all impressions and opinions that relevant stakeholders have about the company․․․

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Products

Successful packaging is the key to catching the customers’ attention at the point of sale and enabling to differentiate products from․․․

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A good product is the main sales booster. Product testing is the most effective way of evaluating a product’s potential and...

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Concept testing is the process of evaluation of product idea by exposing it to potential users of the product and receiving their feedback...

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Markets

Deep knowledge about company target market and key players is decisive for getting ahead of competitors and harnessing market potential...

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Marketers nowadays operate in markets where consumers are empowered by information and are exposed to diverse messages via omni...

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In spite of the rapidly rising popularity of e-commerce and increasing difficulty of competition for offline retailers, the latter can...

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Employers and employees

In a world of increased mobility and agility people change their jobs faster than ever, and employee turnover evokes losses...

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Employees now select workplaces not only for attractive compensation package and working conditions, but mostly for reputation of...

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Organizations failing to retain high performers will be left with less qualified workforce that ultimately hinders their ability to remain...

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Media analytics

Sometimes a perfectly planned campaign that was promising tremendous success can be destroyed by an article in media sources...

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Outbreak of innovations, enhancement of digital media channels have had disruptive effect on Media sphere dramatically...

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