Ad-testing is the best way of avoiding costly pitfalls when launching a new ad campaign. It is a well-thought way of assessing the influence of advertising, measuring their effect on knowledge, attitudes and behavior of the target audience. Experienced companies are taking this on board and investing more in creative testing, which essentially tells them what works, and what specifically needs to be changed.
Ad testing can be used by marketing, PR and advertising specialists in all stages of advertising development.
Conducting Ad testing research, R-Insights experts will help to:
Identify the best Ad concept for the target group among all the proposed ones
Improve ad concept based on comments and reactions evaluating its strengths and weaknesses
Avoid financial loses of creating an Ad that is not relevant for the target group