After launching an ad campaign, the companies try to see what reactions the ad arose. Ad tracking is the process of collecting data and user insights on the performance of advertising campaigns. With continuous ad tracking the companies can alter every step of the conversion path, learning all the ways that the customers are interacting with the ads and optimizing each step. The tracking can help to evaluate effectiveness of advertising in terms of message communication and appropriateness of channels.
R-Insights implements Ad tracking research helping partners to:
Measure ad recall, recognition, message perception, capability to prompt purchases, likability etc.
Better communicate and convey properly tailored messages to target audience
Exclude the channels that do not work effectively, cutting the costs associated with them
Be more confident about direction of investing in advertising budget