Marketers nowadays operate in markets where consumers are empowered by information and are exposed to diverse messages via omni channel communication. They need to have clear picture of how consumers think and act. Thus, targeted marketing gets increasingly important, and success of campaigns highly depends on robust market segmentation.
Implementing segmentation research, R-Insights will help organizations to define their consumers by classifying the target population into distinct homogenous subgroups based on demographics, psychographics and behavioral attributes.
Segmentation will enable your business to:
Define specific market focus which is necessary to allocate and spend resources efficiently
Outline consumer sub-groups that display potential for growth and exclude ones with no potential.
Design customized messages, select appropriate channels and decide tone of voice of campaign.