Reputation is often defined as sum of all impressions and opinions that relevant stakeholders have about the company. Communication professionals need to effectively navigate in the world challenged by intensified information flows via multiple communication channels. Consequently, systematic monitoring and management of perceptions becomes in indispensable part of communication strategy development and execution.
Reputation audit implemented by R-Insights will enable to:
Inspect current impressions about the company, its positive and negative image perceptions
Understand level of awareness and confidence towards the company among stakeholders
Compare the company’s position with competitors
Evaluate the effectiveness of current outreach strategies