Deep knowledge about company target market and key players is decisive for getting ahead of competitors and harnessing market potential.
R-Insights recommends target market and competitor analysis to reveal needs, demographic profile, values and habits of target market. In addition, our research will help to identify the main competitors, their strategies, competitive advantages.
Target market and competitor analysis encompasses answers to the following questions:
How are competitors positioned in the market?
What are competitors’ business strategies and how do they change?
What product range is offered by other market players and at what price?
What is the course of competitors’ marketing and communication strategies?