Outbreak of innovations, enhancement of digital media channels have had disruptive effect on Media sphere. Traditional platforms have been dramatically transformed. In this context, it is decisive for media communicators to keep abreast of fast-changing media world, audience preferences and personalization trends.
Our audience measurement research quantifies actual media consumption by type, by device and by demographics. It gives a comprehensive picture of the times, places and methods the consumers are using to get in touch with content and advertising. The combination of traditional survey methods and use of recent digital advances enables to have encompassing and saturated information about the aspects of audience measurement.
Audience measurement implemented by R-Insights experts is a perfect tool for advertisers, agencies, broadcasters, media buyers and content owners to accurately:
Understand the virtues of individual media
Identify the main types of media consumed by the target group and consumption habits