Sometimes a perfectly planned campaign that was promising tremendous success can be destroyed by an article in media sources, published by competitors and unhappy customers or journalists.
Media monitoring is a research methodology through which organizations keep track of the media coverage of themes related to a campaign, company or individual. In existing situation of intensive information flows, it is crucial to keep on top of the coverage across offline and social media.
R-Insights implements analysis of media content generating insights in the following directions:
Sentiment analysis, tone of the content
Key messages, frequency of mentions per key messages